Hardee's came up with a new lava-bomb concept which is adding the famous cheetos on their number 1 burger start; Angus burger! 

I choose the concept of: The Dangerously Crunchy Taste! as it suits more the apperance of Cheetos character and on the same time the premium taste of the famous angus. 

I also wrote the V/O (ARABIC / ENGLISH) for the ad made by MI7 agency. as the ad was situational and just need a V.O with no script. 

The Campaign was posted digitally, TV, Radio and Outdoors.

ART BY: Islam Mohammed.